“A Tradition Reborn”
The mission of the Central Avenue Special Improvement District Management Corporation (CASID) is to guide and promote the positive social growth and economic revitalization occurring in the City of Jersey City by providing supplemental management, maintenance, and improvements to the Central Avenue business district also known as the “Central Avenue Special Improvement District” (Central Avenue between Manhattan Avenue and North Street).
Formed in 1992, the CASID was one of the first Special Improvement Districts in the State and the first of five in Jersey City. Initiated by the efforts of involved business leaders and commercial property owners within the district, the CASID functions as a public/ private partnership between the City of Jersey City and private stakeholders to supplement, not substitute, government services. Such services include (but not limited to) administration, marketing, maintenance, capital improvements, and other operations. An elected board of seven (7) trustees from within the district volunteers their valued time to govern the CASID.
In a traditional neighborhood setting, there is a sensitive relationship between local commerce and the surrounding population. One can not thrive without the other. For this reason, it is imperative for the CASID to be a key player in the community and take a general interest in local matters to better advocate on behalf of the business and neighborhood community. With over 450 united members (defined as business and/or commercial property owners within the district), the CASID is one of the strongest business organizations in the City. The CASID works alongside community leaders, neighborhood associations, and elected officials to guide the growth of Jersey City and its highly valued traditional neighborhood quality in the Heights, hence the phrase “A Tradition Reborn”.